December 15th 2011 – I filmed the South East Coast of England’s first ever breastfeeding flashmob!
Organised by a local mum who was verbally abused in a cafe for breastfeeding in public. Her response was to set up a breastfeeding flashmob, (a “fleshmob”) then she told people about it via the social networks. The result was dozens of breastfeeding mamas, broadcast TV news crews, newspaper photographers and this short film! Really shows the power of social media to transform a local campaign into something bigger and more powerful in record quick time!